Social Media Ideas for Hairstylists - turn one topic into a TON of content
Show Notes from IG Live 11/16/2021
Ways to repurpose and get a WHOLE HECKING BUNCH of content from one topic.
If you struggle with what type of content to post as a hairstylist who has a b2c client facing account (meaning business to consumer, vs mine which is business to business B2b) it can sometimes be hard to come up with content that will serve your clients and potential clients beyond before and after shots.
I want to show you how you can take one idea or topic and turn it into a whole boatload of content - and it's actually pretty easy.
You can even hit Youtube, Tik Tok, Instagram posts, IGTV, Instagram Live, Reels, stories, with just one topic. And even add it as a blog post like I'm doing now, then you can push that baby out to Pinterest to draw traffic back to your website or social media.
I created this from the perspective of a Curly hair specialist, but you can use the format for literally anything.
Ways to keep your hair healthy in cold weather
-Humidifier at night
-Moisture mask weekly
-Switch up products
Humidifier at night
Say the words out of your mouth
Lip sync/point at words
2 live videos
Unboxing and setting up humidifier and talking about it as a live video
just talk about how when the air has less moisture in it how it can affect your hair
2 IGTV's Save those lives = (also post them to YouTube)
3 Carousel Posts
3 benefits of using a humidifier
What happens to the air when the temperature drops
Why you need to clean/descale your humidifier
Live Video/longer form videos (if you want) (or pre-record)
-Setting up humidifier, where to place in room, what kind you bought and recommend,
-What type of water to use in humidifier
Edit each of those down and pull clips from them to make reels with.
Reel one - intro to humidifier
Opening/cover shot - waking up and feeling hair saying it’s dry
Shot one - fill up humidifier
Shot two - prep hair for sleep (however you suggest to your client to sleep (loose braids, pineapple, etc)
Shot 3 place humidifier next to your bed
Shot 4 sleeping with humidifier on
“See caption for why this helps and another tip”
Problem Solution Transition
Dry hair/holding humidifier
3 our of 4 clients agree that the humidifier is helpful
Cover Shot- you 3 out of 4 of my clients agree that the humidifier is helpful.
When you are taking your after shots of clients, get these shots as well.
Use a dry erase board have them hold it up before you start filming
“Humidifier reel yesl” “Humidifier reel no”
So when you go back to edit later it will be easier to go through your photos and organize your shots
Shot 1 Client smiling/giving thumbs up
Shot 2 Client nodding head, holding humidifier
Shot 3 Client Double thumbs up nodding head
Shot 4 Client giving thumbs down shaking head no
Shot 4 can be comical and then
Shot 5 Client 4 doesn’t like anything
Shot 5 See why client 4 didn’t like it in the caption
Explain in caption why you like this option and who, if anyone it might not be for.
Explain that sometimes the best way to know if something works for you is to try it. This won’t damage your hair if you don’t like it so it’s worth trying if your hair feels dry.